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IRONBRIDGE ADVISORY

Is Your GTM Strategy Holding You Back?

Section 1: Messaging Alignment

Does your outbound messaging consistently generate meaningful responses?
Yes
No
Can your entire team articulate your value proposition in the same way?
Yes
No
Are your lost deals primarily due to 'no decision' or competitor wins?
Yes
No

Section 2: Funnel Performance

Single choice
Option 1
Option 2
How long does it take to follow up with new leads?
Less than 24 hours
More than 24 hours
What percentage of SQLs convert to opportunities?
Over 50%
Under 50%
Do you have clear ownership of each funnel stage?
Yes
No

Section 3: Growth Motion

Is your current GTM motion founder-dependent?
Yes
No
Can you predict next quarter's pipeline with confidence?
Yes
No
Are your tools driving or hindering your sales process?
Driving
Hindering
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